Thursday, July 31, 2008

The economics of love




Economist Harry Clarke, in his very interesting blog on "economics, politics and other things" in a recent post referred to an article written by Ben Stein which was published in the July 13, 2008 edition of The New York Times. The article is entitled "Lessons in Love, by Way of Economics" and puts a rather interesting new perspective on relationships.

Ben Stein's hypothesis is centred around the idea that the level of return one gets in relationships correlates to the level of your investment. If you invest enough caring, patience and unselfishness, he suggests, you are likely to reap the rewards in terms of love. He does caution us though that high quality bonds yield more returns than poor, so we should stick to high quality human beings - steer clear of any potentially problem investments in other words!

He also advises that in love as in the stock market, research pays off, so no plunging in blinded by lust or peering myopically through rose coloured glasses. Diversification also is not profitable - returns are greater when a monopoly exists, so no fooling around on the side. A longer term investment is a more profitable proposition also, so one night stands should be eschewed in favour of more solid commitments. Other tips include keep realistic expectations and stick with winners.

Sounds a lot more sensible than any dating advice I've heard recently!


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